Social networks have become a favorite online pastime. With such a
large number of individuals spending their time on these online mediums,
you can expect many of your customers and potential customers to have
social networking profiles. You can take advantage of these social
networks by increasing your online presence, improving your reputation
and spreading the word about new products from your eCommerce website. By taking the rights steps and avoiding a few common social media mistakes, you will see an increase of traffic and possibly an increase of revenue to your website.
Start with the basics
One of the first mistakes merchants make is creating a profile on
dozens of social networking sites at once. When first stepping into the
social networking world, begin with the largest and most popular
networking sites. Create a Facebook page and a Twitter account first
because those are the most popular services and are where many of your
customers may be spending their time. Also, evaluate the type of
customers your eCommerce website brings and carefully consider which
social networking sites they would be using. When working with social
networks, thinking of your customers is key.
After you have decided which social network you will use, create
strong profiles. Give plenty of information about your company and
provide detailed posts and links that will make potential customers
interested and curious about your site.
Post a variety of content
Posting interesting pieces of content to your profile is how you can
captivate your customers and make them excited about specific products
or events. Write original articles with information that provides
assistance and guidance to your customers. However, make sure the
content is proofread and well written. If not, customers will not waste
their time and will quickly leave your site.
One of the best types of content you can post on your profile is
videos. Product videos, tutorial videos and even videos explaining why
your company is the best are an exciting and intriguing way to grasp
customers.
Don't overwhelm your customers
Even though adding content is what social networks are all about, be
smart about what you post. Some merchants are carried away with the
amount of posts and links they share. Keep your information current and
available, but don't post information every few minutes. Before you
post, think carefully about whether your customers will find the
information useful or if it will attract potential customers. There is
nothing worse than finding you have lost several "friends" from
constantly pestering and annoying them with your posts.
Incorporate share buttons
Placing social networking share buttons on your website allows your
customers to share your website on their social network profiles. Share
buttons are an excellent way to spread the word about specific items on
your webpage, and they can dramatically increase your online presence.
You can place Facebook, Twitter, Blogspot, Google+ and other share
buttons anywhere on your webpage. However, before you go placing these
buttons on all of your webpages, think about whether the information is
worth sharing.
Constantly maintain and improve
You cannot have a social networking profile and think that is good
enough. You have to be diligent in maintaining and constantly improve
your profile. Add new links, and post videos and pictures. Social
networks need to constantly have a little TLC if you want to use them as
tools to improve your eCommerce website. By working hard and keeping a
well-maintained profile, it will give your website the boost in traffic
it deserves.
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